A Guide to Color Psychology in Nepali Marketing (2025) Introduction: The Silent Language Your Brand is Speaking Think of the vibrant red of the Nepali flag, the sacred saffron of a sadhu 's robes, or the brilliant colors of Holi . In Nepal, color ( rang ) is never just a decoration; it is a language, a symbol, and a powerful conveyor of bhawana (emotion). This deep-seated cultural understanding of color is a powerful tool that is often overlooked in the digital bazaar . Many businesses in Nepal choose their brand colors based on personal preference or what "looks nice." But this is a missed opportunity. The colors you choose for your logo, your website, and your Facebook ads are having a silent, subconscious conversation with your customers. The strategic use of color, rooted in the fascinating science of color psychology , can be the deciding factor in building brand identity, evoking the right emotions, and ultimately, building biswas (trust). This definitive guide,...

Social Commerce in Nepal (2025) Introduction: The "DM for Price" Era is Over. The Future is Here. In the vibrant digital bazaar of Nepal, the customer journey has evolved at a dizzying pace. For years, the path from discovery to purchase was a clunky, multi-step process: a customer would see a product on Instagram, type "DM for price," wait for a reply, and then arrange a bank transfer or cash-on-delivery. While effective, it was slow and full of friction. Welcome to the age of Social Commerce . This is not just a trend; it is the seamless, powerful integration of e-commerce directly into the social media platforms where your Nepali customers spend their time. With tools like Instagram Shops and Facebook Shops , brands can now transform their profiles into fully functional online stores, allowing a user to move from seeing a beautiful kurta in a Reel to purchasing it in just a few taps, without ever leaving the app. It’s no longer enough to just have followers; y...